Wednesday 1 July 2009

Yahoo! - Case Study


Who Owns The Site?
Yahoo! Was Founded By Jerry Yang And David Filo In January 1994 And Was Incorporated On March 1, 1995.

Do They Also Own Any Traditional Media Businesses?
Yahoo! Provides Services Such As Yahoo! Domains, Yahoo! Web Hosting, Yahoo! Merchant Solutions, Yahoo! Business Email, And Yahoo! Store To Small Business Owners And Professionals Allowing Them To Build Their Own Online Stores Using Yahoo!'s Tools.

What Other Internet Sites Do They Own?
Yahoo! services like Yahoo! Mail, Yahoo! Maps, Yahoo! Finance, Yahoo! Groups and Yahoo! Messenger.

What Is It's Revenue?
$7.22 Billion USD (2008)

Research 5 Key Facts About The Institution:
1. Yahoo! Inc. Is An American Public Corporation Headquartered In Sunnyvale, California
2. The Company Is Perhaps Best Known For Its Web Portal, Search Engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, Advertising, Online Mapping (Yahoo! Maps), Office Productivity, Video Sharing (Yahoo! Video), And Social Media Websites And Services.
3. Yahoo.Com Attracted At Least 1.575 Billion Visitors Annually By 2008
4. The Global Network Of Yahoo! Websites Receives 3.4 Billion Page Views Per Day On Average
5. It Is The Second Most Visited Website In The U.S And In The World.

Quotes About The Institution
1. "Jerry and David's Guide to the World Wide Web" was renamed "Yahoo!", for which the official expansion is "Yet Another Hierarchical Officious Oracle".

http://moneycentral.msn.com/companyreport?Symbol=YHOO - Company Report

1. Yahoo! Inc. (Yahoo!), Is A Global Internet Brand
2. The Company Provides Services In More Than 30 Languages And In More Than 30 Countries
3. Yahoo! Provides Its Advertising Offerings And Access To Internet Users Through Its Distribution Network Of Third Party Individuals
4. The Company Generates Revenues By Providing Marketing Services To Advertisers Across A Majority Of Yahoo! Properties And Associate Sites
5. Its Offerings To Users On Yahoo! Properties Fall Into Six Categories: Front Doors, Communities, Search, Communications, Audience, And Connected Life.

http://yhoo.client.shareholder.com/faq.cfm - General Company Information

1. Yahoo! Began As A Hobby And Has Evolved Into A Leading Global Brand That Has Changed The Way People Communicate With Each Other, Conduct Transactions And Access, Share, And Create Information.
2. Yahoo! Has Become The World's Largest Global Online Network Of Integrated Services With More Than 500 Million Users Worldwide.
3. In 2009, Yahoo Had Approximately 13,500 Full Time Employees
4. Yahoo! Became A Publicly Traded Company In April, 1996
5. Yahoo!’s Fiscal Year End Is December 31st.

The Companies Corporate Homepage - http://uk.yahoo.com/ Which Includes:
1. Latest News Headlines
2. ‘Popular Searches’ Such As The Michael Jackson Story
3. Entertainment Such As Music And Games
4.LinksTo ‘Answers’, ‘Cars’, ‘Dating’, ‘Finance’, ‘Flickr’, ‘Games’, ‘Groups’, ‘Horoscopes’, ‘Local’, ‘Mobile’, ‘Movies’, ‘Music’, ‘News’, ‘Property’, ‘Shopping’, ‘Sport’, ‘TV’, ‘Travel’ And ‘Video’.

Wednesday 24 June 2009

The Five Best Videos .. x

I Believe This Production Was Quite Successful Since A Lot Of Information Was Included In Order To Inform The Audience About The Internet And What Is Wrong With It. She Also Included Images Which Went Well With The Information That Was Being Put Across.

I Chose This Production As Another One Of My Favourites Since The Producer Included Clips From Other Sources, Therefore Showing That A Lot Of Research Had Been Put In. Also, It Engaged The Audience As Well As Informing Them On The Negative Aspects Of The Internet.

This Production I Felt Was Very Entertaining As I Enjoyed The Soundtrack That Was Used. This Is Because; It Linked On To The Issue About The Internet. Also, Some Relevant Information Was Included As Well As Images That Went Well With What Was Said.

I Believe This Was A Successful Production Since They Were Very Creative. This Is Because; They Used Students To State What They Feel About The Internet, Which I Thought Was Very Entertaining. Also, The Soundtrack Being Played Went Well With It.

I Believe This Production Was Also Good As A Lot Of Detailed Information Was Being Put Across To The Audience, Informing Them About The Benefits And Drawbacks Of The Internet. Also, A Suitable Soundtrack Was Used To Keep The Audience Interested.

Self Evaluation .. x


A Range Of Feedback Was Given Back After Viewing The One Minute Video On 'What Is The Internet'. As I Had Recieved All Level Three's And Four's, This Shows That A Lot Of People Liked The Production As A Whole. They Stated That The Aesthetic Appeal Was Good As I Had Included A Lot Of Images Which Went Well With The Information Being Put Across. Also, I Had Used A Lot Of Different Colours To Make It Look More Attractive And Engage The Audience. For Creativity, Many Students Stated That It Was Creative As I Had Used Different Colours And Font And It Wasn't That Simple. Also, For My Technology, As I Had Used 'Windows Movie Maker' They Said That I Used It Very Well And Understood The Concepts. Moreover, For Understanding They Stated That There Was Sufficient Information Being Put Across. However, I Could've Spoken About The Negative Aspects Of The Internet And Included More Information On That Section. For Production Values, The Students Stated That There Was High Production Values Being Shown. Therefore, As A Whole I Believe My Production Was Very Successful.

WWW: I Was Very Creative And Included Sufficient Information To Inform The Audience About The Internet And How It Is Now Taking Over, Since It Is Shown To Be More Trusted.

EBI: I Should've Made My Shots A Bit Longer As It Was Hard To Read And Also Include The Negative Aspects Of Using The Internet.

Wednesday 17 June 2009

An Internet User And Television Viewer ..










The Difference Between An Internet User And A Television Viewer Is The Fact That A Television Viewer Is More Of A Passive Audience And Is Taking In The Information Which Is Being Given To Them. This Suggests That They Will Be More Likely To Trust The Information Given To Them Without Making An Allowance For It, Therefore Resulting In Them Trusting Whatever The Media States And Taking It In. On The Other Hand, An Internet User Is An Active Audience And Is Able To Make Their Own Decisions. They Are Also Their Own Creators And Are Able To Explore Certain Issues Even Further Gaining More Information And Understanding.